Last week, we were honored to have so many experts in our office to help us uncover the special recipe for winning online contests. Fresh off of their tour for their new book, The Networked Nonprofit, Beth Kanter and Allison Fine dropped in to share some of the findings of their recent research on the 2009 America's Giving Challenge - from successful social media strategies to shared traits among the Challenge winners.
Scott Beale from the Atlas Service Corps also shared his experiences and expertise on how small nonprofits can win these online competitions. In the last three years, Scott and the Atlas Service Corps have won five online competitions and over $400,000 - all with a staff of only five people!
Tune in to the video or click on a specific question below to hear Beth and Allison's takeaways and Atlas Corps' story first hand.
- What are the core components of fundraising success during online competitions?
- Will online competitions continue to grow or will contest fatigue make them go away?
- How do you convert from competition to collaboration during online challenges?
- Were there any shared traits among the winners of America's Giving Challenge?
- Who is the Atlas Service Corps and how did they get involved in online fundraising competitions?
- What is Atlas Service Corps' special sauce for winning online competitions?
- How do you calculate the value of a lifelong donor?
- What are the other benefits of joining online contests besides raising money?
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