New ways to build your online presence means new ways to measure your success.

Photo by aqhong

As the internet is democratizing we are seeing more and more organizations and individuals trying to build a presence online. What everyone is wondering, of course, is how to effectively measure that presence. The big buzz recently has been around a new product called PostRank Analytics. This new tool is great at measuring statistics of your own website, like Google Analytics does, but also the performance of your brand on the web in general. You name it, they can track it, from blogs to twitter to tumblr and digg.

The innovative side of PostRank is that it not only can track clicks, shares, comments and bookmarks, but it can measure the engagement of your audience. For example, someone who clicks to your blog post will earn that post a small number of engagement points. If they then tweet your blog, it will get even more points, and if they then write about your post on their own blog it will earn you a very high level of engagement points. This can tell you a lot about your web pages; not only how many people are viewing them but how they engaged they are with the content.

The best thing about PostRank is that its cheap! This is a huge perk, especially for fundraising non-profits. At only $9 a month, its very affordable. To learn more about this groundbreaking tool, be sure to read Beth Kanter's post about unpacking engagement metrics.

Other resources:

Check out PostRank’s list of top non-profit blogs.

Other web tools we like:

Google Analytics: A free tool to track your website traffic.

Radian 6: An interactive and user-friendly approach to social media monitoring.