Target gets charitable for Valentine's Day
This week, Target announced its newest charitable giving initiative taking place on Facebook, launched for Valentine's Day. Similar to the campaign it launched last May, when the retailer asked its Facebook fans to help decide how it would divvy up $3 million amongst 10 charities, the Valentine's Day campaign asks its Facebook fans to help it divvy up $1 million to organizations, with a focus on educational programs.
The campaign, which is also tied into the Super Bowl, has a slight twist from its first Facebook voting contest - users are asked to choose the charity they think should get the most money as they create a customized video e-card for someone special in their lives.
The organizations that will benefit from the $1 million donation by Target include the the Kids in Need Foundation, St. Jude Children's Research Hospital, the Salvation Army, the United Through Reading Military Program, and the United Way.
You can read more about the Target initiative on Mashable and Philanthropy News Digest.
Do you know of other corporate or organizational initiatives focused on giving back for Valentine's Day? Add them below!
Valentine's donations
I heard about Ohio State University donating to HIV/AIDs charities for Valentine's. But $1 million? That's really generous of Target.
- 2010 world cup Analyst 12 Feb 10, 16:10
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