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Fellows Friday is a weekly series on the TED Blog that profiles one TED Fellow each week. We have asked the Fellows to answer our question below to share their knowledge and advice with other social entrepreneurs, innovators, and changemakers who are coming up with big ideas that can change the world.

Ever since founding the first truly effective ambulance service in India, Shaffi Mather has been hooked on social enterprises. He’s gone on to set up inclusive high-quality schools, support small-scale dairy farming, and is now launching a bribe-fighting business.

Sokunthea: There are many aspiring social entrepreneurs out there who are trying to take their passion and ideas to the next level. What is one piece of advice you would give to them based on your own experiences and successes?

Shaffi: The three things that I would warn social entrepreneurs to do, is to actually put down the thought process of the idea into an actual business plan. It gives perspectives which otherwise will not be seen or evaluated.

Second, one has to be ready to be persistent with the idea. You can’t just float an idea and then walk away if there is no initial traction. Persistence is very important.

And third, while trying to implement your idea, it’s very important that you stick to ethics and integrity, because it’s very easy to get persuaded to compromise on these small things in order to obtain your big goal. But it’s very, very important that one doesn’t do that.

Read the rest of Shaffi's Fellows Friday interview here.

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