Video: Ask the Guru with Beth Kanter

We are in our final week of Gear Up for Giving Ask the Guru sessions. Yesterday's lively session featured Beth Kanter, author of Beth's Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits.

If you missed it, check out the video below for answers to the following questions, and more:

• How should organizations measure the effectiveness of social media?
• What are five questions that organizations should ask themselves before diving in to social media?
• Should social media always drive people back to your organization's website?
• How important is it for nonprofits to monitor their brand?
• What are effective online fundraising strategies?
• How do I manage my leadership's expectations for response and results from social media?

Come back Thursday at 1PM ET for our last Ask the Guru session with Sarah Koch from Causes on Facebook, which will be the technology platform for the next America's Giving Challenge, launching on October 7. Go ahead and send your questions about using Causes to gearup [at] casefoundation [dot] org (gearup [at] casefoundation [dot] org) or tweet them using the hashtag #AGC.

Update 9/25/2009: The transcript of Beth's session is now available!