Video: Ask the Guru with Sarah Koch

Our final Gear Up for Giving Ask the Guru session before America's Giving Challenge launches took place today with Sarah Koch from Causes. We were excited to end our series with this session in order to give our audience a chance to ask an expert from Causes, the technology platform for the Giving Challenge, their questions about the tool and how to best leverage it for their fundraising and outreach efforts.

Sarah addressed many questions, including: 

• Should nonprofits ask their Facebook supporters to join both as a Cause member and a Fan or just use one approach? If both, then should they generate entirely different content for each?
• What is a better strategy for getting more dollars and supporters - starting one cause or multiple causes?
• how often should I be sending out announcements to members without frustrating them?
• how can international organizations benefit or participate?

With the Giving Challenge just days away, the staff as Causes has decided to host a series of webinars to help educate nonprofits on their application in preparation for the Challenge. Make sure to take advantage of this opportunity to learn tips and strategies from people who know the application inside and out. Then, use what you learn to make a difference for a cause you really care about!

Update 10/8/2009:  The transcript of Sarah's session is now available!