America's Giving Challenge

America’s Giving Challenge, presented by the Case Foundation, Causes and PARADE Publications was a 30-day national online competition that enabled passionate individuals and nonprofit organizations to easily leverage their online and offline personal networks to increase awareness, attract new donors, and encourage people to get and stay involved with causes they care about.

The Challenge brought together thousands of people around the causes that they care about and encouraged more than 105,000 donations which helped to raise $2.1 million for nonprofit causes.

Nuts and Bolts of the Challenge

For one month, from October 7 to November 6, 2009, participants in the Challenge competed for daily and overall awards based on the number of donations to their cause, not dollars raised. By encouraging people to give what they can - no matter how big or small - America’s Giving Challenge demonstrated that philanthropy is about real people coming together to make an impact!

• Learn more about the program
• Check out resources we provided for participants to help them succeed in the Challenge
• Find resources for the press

Challenge Champions

Daily and overall awards totaling $245,000 were given to the causes that received the highest number of unique daily donations. Official Challenge champions have been announced.

View the full list of winners here.

Assessment and Reflection Reports

We're pleased to share our lessons learned from the 2009 America's Giving Challenge, our second online competition that encouraged people to leverage their social networks to raise money and awareness and recruit supporters for the causes they care about most. As with our first Challenge, we commissioned Beth Kanter and Allison Fine to analyze the program and provide an honest assessment of what worked well and what could be improved.

This year we took a unique approach to sharing the findings through a series of blog posts called AGC Conversational Case Studies and encouraged the public to weigh in via comments to the blog posts, live CaseSoup video discussions, and Twitter. The findings and conversations have been compiled here. We look forward to continued lively discussions and sharing of ideas.

For more information about our first Giving Challenge (2007-2008), we hope you’ll read our Assessment and Reflection Report. Our first Challenge brought together hundreds of thousands of people, and encouraged more than 80,000 donations, while raising more than $1.7 million for thousands of causes.