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Sep
24
2014
How do you measure social media return on investment (ROI)? It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculatingexactly what they’re getting back out of their (often very intensive) social media...
Sep
24
2014
Whether you studied English Literature for your four-year undergrad or you read the back of a cereal box this morning, if you’re on Twitter, you’re a writer. Here’s how to be better. Step 1: Edit, edit, edit. With only 140 characters to work with, a...
Sep
24
2014
Facebook announced two tweaks to its News Feed algorithm aimed at ensuring that the content users see is timely: Posts related to trending topics will be ranked higher, and the rate at which userslike or comment on...
Sep
05
2014
Twitter Feed
While Facebook's newsfeed has gone though many tweaks and redesigns over the years, Twitter's feed has remained relatively unchanged throughout its eight-year history. But recent comments from Twitter executives suggest that could be changing, and...
Jul
28
2014
Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely: smaller budgets, fewer employees and a greater priority on traditional forms of...
Jul
28
2014
I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?
Jul
02
2014
Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to...
Jul
02
2014
Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is. Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my...
Jun
04
2014
The right Twitter tools will make you way more effective and efficient.  And without the right Twitter tools you will waste a lot of time. Don’t you just hate Twitter?  Don’t you just love Twitter? Which camp are you in! When I...
Jun
04
2014
Are you wondering what the latest social media trends are for marketers? Want to make sure you don’t miss out on the next trend in social media? Fresh from the 2014 Social Media Marketing Industry Report (which surveyed 2,800+ marketers), this...
Apr
07
2014
A community is a group of people with the same set of core values driving towards the same goal. For your nonprofit, activating this like-minded, engaged community is crucial to growing your organization and making a difference. But building a...

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